👋 Hey there, and welcome back to Affiliate Snacks!

I’m Jani Gysels, here to share bite-sized insights to help you grow your affiliate program.

As we kick off 2025, there’s no better time to focus on diversification and fairness in your affiliate strategy.

In this edition, we’re diving into two hot topics:

1️⃣ What the TikTok ban reminds us about diversifying your marketing channels.
2️⃣ How browser extensions like Honey could be affecting your affiliate program’s fairness.

Whether it’s protecting your program or business from platform dependency or ensuring commissions are attributed fairly, these insights will help you future-proof your efforts.

Let’s dive in.

The TikTok ban is making headlines again, and for e-commerce brands relying on it as a primary growth channel, it’s a major wake-up call. What happens if TikTok isn’t there tomorrow? Or if its reach or ad capabilities are suddenly limited? Relying too heavily on any single platform is a risk you can’t afford to ignore.